A business proposal letter refers to a cover letter to an offer letter. It is important to keep in mind that although the RFP is asking questions about your firm and experience, the response must be client-specific and feel like it was customized for them and their needs,” recommends Danielle Feroleto, owner of the marketing agency, Small Giants.

Whether you are describing a catering service, pitching a food service (deli) to be installed within another company, buying or selling a food franchise or food vending business, requesting that a grocery store of specialty store chain carry your food product, or even asking for funding to start up or expand a restaurant, the proposal structure will be similar.

Taking the time to describe how your company’s marketing and pricing schematic compares to competing businesses results in a clear-cut view of how your company advantageously resides within the market, or conversely, what it needs to do to gain an advantageous position with the market.

A business seeking funding will want to include pages such as a Competitive Analysis, Industry Trends, Market and Audience, Marketing Plan, Insurance, Liability, Disaster Recovery Plan, Time Line, Funding Request, Services Provided, Products, Company Operations, Income Projection, Sources of Funds, Uses of Funds, Personnel, Legal Structure and any other topics required by the lender.

If you want your business proposals, price quotes, and contracts to stand out and give you the best chance at winning new clients, use ClientPoint’s proposal software It makes creating and formatting professional business proposals, price quotes, and contracts fast and easy.