Job titles continually evolve based on the changing needs of companies. This perhaps, might be the best part of writing a business development plan. Some businesses take on the services of a consulting firm to help them in this respect. The Business Development Officer is responsible for serving the business development and marketing needs of the company in alignment with the Company’s Business Development strategy.
In this session, we use a simple illustration to examine the components of a ‘Plan A’ (‘straw man’) commercial strategy and see how this helps us to advise the academic team on the next steps to commercialisation and lead to a plan of action. For those in junior roles, additional Level 2 qualifications in Business Principles, Sales Management, and Marketing can help young professionals advance their careers much more rapidly than they otherwise would.
In many cases, having multiple touch points with a potential customer via proper marketing strategies is a good strategy as it makes it way more comfortable for your salesforce to close a complex deal. That is when sales and marketing come together to create a customer-centric journey.
Business development exists to develop a business in a more strategic way than it experienced initial growth. Only in this way, can a company make the most of all opportunities for its products and stay ahead of competitors. After gaining industry experience and familiarity with the sector, professionals can also boost their resumes by obtaining Level 3, 4, and 5 diplomas in sales and marketing courses.
Sales and business development professionals should always be searching for potential partners while they’re prospecting for potential clients. Good business development allows businesses to profit by doing something that is tangential to their core mission. Our free, easy to access dispute resolution service has assisted thousands of small businesses owners to quickly resolve their issues and get back to focusing on operations.