Why your company should invest in publicity during Christmas

There are several reasons the holiday season, especially Christmas, witness a lot of sales and commercial activities. For a lot of people, having denied themselves for most of the year to save towards the achievement of different types of goals along personal, career, emotional, marital, and spiritual lines, the end of the year marks the period where they can let go for a while and splurge on their much-desired products and services, and many businesses and companies have learned to use the season to their advantage.

The Christmas holiday season is a period where the children are out of school, while most adults also get a break from their daily jobs. In fact, the past 20 years have the trend of higher internet usage has been identified through telecom companies reviews as well as other independent stakeholders. This means that many customers will be looking for a variety of products from physical and online shops, in categories such as clothing, gifts, homeware, technology, food, and even cars and houses. Since no one can predict for certain which person in the audience will convert their interest to sales engagement, it makes the best economic sense for companies to improve their presence in the traditional and digital media space.

There is a study that identifies a 14.9 percent growth in e-commerce activities in 2019, which has been driven by promotional materials and discount services that are available in the digital space. This type of promotion is even more prevalent during the end of the year as people search for ideas and tips to celebrate Christmas and New Year’s Eve. Many companies have even found that the season marks the best time to try out new products to determine the response of the public, especially since most people are more predisposed to buying products for themselves and their loved ones during the holiday season. If you are still undecided about ways in which your company can invest in publicity during the season, here are some quick ideas:

Sponsor an event: This is by far the fastest way to get your business into the consciousness of the citizenry. Look for a good public concept with a wide media appeal, either in the entertainment sector, or corporate social responsibility sector, and sponsor the event with your brand splashed all over the program. In public relations, continuous visibility is key.
Use multi-level network campaigns on social media to drive sales and boost society’s awareness of your company. You could also leverage email marketing, institute a referral program, and splash ads across various platforms on the digital space to keep your company in the conversations.
Sales coupons and discount codes are some of the time-tested ways that many companies have deployed publicity materials and initiatives over the years. The Christmas season is the perfect time for various combinations of sales codes and discount offers, which is why many businesses record a higher volume of sales during this period.
Publicity should not stop with discounts and sales coupons alone. One of the best ways to gain loyalty is to create the impression of a personal relationship with individual customers. This can be done by providing Christmas gift packaging that has an edge over what is offered by your competitors. You will be surprised at how many people will patronize your brand just for the attention to detail, or the extra effort to project the joy of the season to your customers.
You could also keep the wheels of publicity turning during the Christmas season by building compelling stories around your deliverables or even inviting existing and old customers to tell the story of their experience with your brand for the opportunity to win a prize.

Christmas is a season for cheer and goodwill, but it can also be the season where people are more willing and open to exploring new services and products than they would ordinarily do. As a sole business or a corporate entity, plans for Christmas publicity should be put in motion by the end of the third quarter of the year for best results.