Journal Of Information Systems Engineering And Business Intelligence
What exactly is the definition of Business Intelligence? The high-level difference is that business data is the collection of data produced by your company: site traffic, purchases, brand engagement, campaign analytics, KPIs, according to Bernard May CEO of Westlake Village, Calif.-based National Positions Collecting and using this information can give organizations insights as to how business operations and marketing campaigns can be optimized.
Great visualizations and dashboards are at the core of any business intelligence tool. If tools are used to do the analysis, the users have to learn how to use the tools and how to navigate through the …