What exactly is the definition of Business Intelligence? The high-level difference is that business data is the collection of data produced by your company: site traffic, purchases, brand engagement, campaign analytics, KPIs, according to Bernard May CEO of Westlake Village, Calif.-based National Positions Collecting and using this information can give organizations insights as to how business operations and marketing campaigns can be optimized.

Great visualizations and dashboards are at the core of any business intelligence tool. If tools are used to do the analysis, the users have to learn how to use the tools and how to navigate through the systems. Focus on your business and customer relationships, while knowing that your data is safe and reliable.

BigQuery BI Engine is a blazing-fast, in-memory analysis service for BigQuery that allows users to analyze large and complex datasets interactively with sub-second query response time and with high concurrency. Data from BI tools can help businesses ask better questions about why things happened through making comparisons across different dimensions and identifying sales weaknesses.

Modern BI solutions help save time too for business analysts by greatly speeding up the process of consolidating and making sense of data points. Learn about the key business-intelligence components and capabilities that best-in-class companies use to stay competitive.

The integration with Azure Cognitive Services allows users to better engage with unstructured data by detecting language, scoring sentiment, extracting key phrases, and identifying objects in images. Our main focus is on automating the ETL processes which normally accounts for more than 80 percent of a Business Intelligence (BI) project.