Startup Business Plan

Expert insights on how to write a business plan, from the executive summary to appendix. In addition, BizPlan allows users to share and coproduce their business plan with an unlimited number of partners – even those who many not be central authors on the document but still have important content contributions, such as a lawyer or financial advisor.

Secondly, the business plan will typically refer to intellectual property (IP) and intellectual property rights (IPR)-protected elements to describe the company’s unique specificities and the assets and resources that can be called upon for establishing win-win collaborations with clients, partners and investors.

Before you even begin writing a business plan, you should decide who it will be targeted at. Business plans can be externally focused”, which is to say that they target people outside of the company (e.g. investors or lenders), or they can be internally focused”, which is to say that they target people inside the company (e.g. managers or workers).

EXECUTIVE SUMMARY: An executive summary of what you want to do, why you want to do it, and what the results of doing it will be. This summary should also include the benefits to others of what you intend to do. It is the most important section of the business plan and should tell your whole story in around one page.

A business plan, as defined by Entrepreneur , is a written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement.” However, your business plan can serve several different purposes.