What are the fundamental factors that you must pay attention to when you are doing search engine optimisation?
The truth is, so much could be written on this. I could get real nerdy on this subject. However, this article will keep things simple. However, if you do have any questions about it or want more detail, always feel free to contact me. If you are looking for a fantastic creative digital agency then there is nobody better in the game than Crio Digital!
Content Is King
The truth is your content matters. The quality of your content will dictate the success you have. If Google doesn’t view your content as being relevant, useful, or authoritative – it’s not going to rank well. You need to demonstrate your authority on a subject and layout the content in a way that makes sense. All of these things matter when it comes to getting your content ranking well.
Ensure that your content is easily digestible. You don’t want a page full of run-on sentences or words. Instead, you need things broken down into easy-to-read chunks. People don’t have the patience to read through essays. Break your subject matter into readable chunks with proper subheadings. You want to use H2 and H3 subheadings to ensure you are delivering quality content in proper formatting. Likewise, you should opt for bullet points whenever possible. All of these things can make your content easier to view and digest.
Come Up With The Right Keywords
When you are posting your content, you need to ensure that you are using the right keywords. The keywords you use in your content matter a lot. The best way to ensure you are using the right keywords is by thinking about what someone would search for when they are looking for your site. Think about some buying keywords if you run an e-commerce site. Think about something relevant if you run a blog. Research the keywords that are actively being used to find sites like yours. The keywords on your website dictate what your site ranks for and what it doesn’t.
Your content not only needs to be high quality, but it also needs to be highly optimised. The content needs to be optimised for both readers and search engines. The best way to do it for the search engines is by running your content through a checklist for your SEO. Here is a good and brief checklist to follow when optimising your on-page content.
– Choose one primary keyword and some related ones for long-tail varieties
– Include the primary keyword you chose in your URL, the meta description, the title tag, and the first subheading
– Ensure that you are using anchor text for internal linking
– Include at least a single image with an optimised description
– Avoid overstuffing your content full of keywords just to get more in it
You need to focus on including backlinks into your site. These are the links that will direct users to your site. Google uses the backlinks to a site as referrals. They know that if your site is constantly getting referral traffic, it’s likely an authority on the subject. These backlinks only become more powerful if the site that is linking to your site is high-quality.
Improve The Loading Times
You need to ensure that your site is loading quickly on every device. This includes mobile and desktop. The average time for a site to load that ranks high is 3 seconds. Therefore, you want to ensure your site is meeting this standard. You can use Google PageSpeed Insights when you are trying to figure out how well your site is performing. It’s not going to do you any good to seek out a 100 score, but you do want to use it to get some sense of direction at improving your site’s speed.
Your site needs to work well on mobile devices. Search engines know that a lot of their traffic is stemming from mobile devices. Because of this, they will prioritise ranking sites that take mobile responsiveness seriously. You want your website to be mobile friendly not only in loading times but also in user interface too.
It doesn’t matter where the reviews are coming from, you want to ensure you are focusing on reputation management. Google and other search engines want to recommend high-quality sites and businesses. It’s much easier for them to know you are a high-quality site and business if you have a good reputation across the board. The better your reputation on various review sites, the better you’ll rank.
Some Other Factors to Consider…
There are several other factors that you need to think about when you are looking to improve the optimisation of your site. These aren’t as essential as the ones listed above, but they are still critical.
– Fresh Content
You need to keep your website full of fresh content. Having stale content is one of the easiest ways to decrease the ranking of your site.
– User Engagement
You need to focus on improving the level of user engagement you get with your content. Because of this, you want to try to have some sort of call to action on your content to drive more engagement with it. If Google sees users interacting and engaging with your content, they are going to assume more people will want to.