Expert insights on how to write a business plan, from the executive summary to appendix. This is simply an explanation of what your marketing strategy is and how you will execute it. Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

The figures and percentages are not appropriate (but the broad principle of forecasting and providing funds for tax liabilities is) to apply to retail businesses for example, or businesses in which staff are employed, since these businesses carry significant costs of sales and overheads, which should be deducted from revenues before calculating profits and taxes liabilities.

The Boston Matrix model (also called the BSG Matrix, Growth-Share Matrix, and variations around these titles) is a tool for assessing existing and development products in terms of their market potential, and thereby implying strategic action for products and services in each of the four categories reflected in the model.

The second step you’ll want to take when writing a business plan is to add your company overview Although this step may sound similar to what you just wrote in the executive summary, the company overview is a top-level look into the structure of your business and what you do.

The SAP Business Planning and Consolidation (SAP BPC) application delivers planning, budgeting, forecasting, and financial consolidation capabilities, so you can easily adjust plans and forecasts, speed up budget and closing cycles, and ensure compliance with financial reporting standards.