A business proposal is an offer letter which can be categorized as a “Persuasive document.” It has been called or categorized such because the sole aim of preparing and sending an offer letter is to persuade the client to purchase the product or service or accept an offer made by the company. A business plan, on the other hand, is a more formal document that may be part of a business proposal. In most occasions, you will need to show real proposals which will inevitably require some free work (this is why it’s valuable to count the time necessary to do these proposals in your average cost of acquisition).

There are many templates or proposal letters available in the World Wide Web. Make it easy for your clients to accept the price and do business with you by detailing the next steps—something already mentioned when listing the 15 critical elements of a business proposal.

They usually require a cover letter, apart from the proposals itself. Include a breakdown of the cost for full transparency (i.e. cost per hour, cost of materials, transportation, etc.). If you offer payment plans, this is also where you’ll want to include it.

This section dives into client’s problem and your solution. How to write this part greatly depends on the solution or solutions you included in the previous segment. IT Hands provides quality, custom web development services to web companies and ad agencies. The review summary in this vibrant landscaping proposal template is a nice touch and a good example of how you can include social proof.

This is the content from which they will form subliminal judgements about the professionalism and attention-to-detail your service offering provides. Summarize the critical aspects of the proposal, including your reasons for sending it, why you’re the best choice and what value you plan to provide.