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Always remember that you may not use every answer in writing your business plan, but they could be very helpful when you update your plan as your new business grows. One approach to strategic planning is develop first the mission of the organization, then the goals arising out of the mission, plans to realize these goals in the light of the internal external factors identified in the SWOT analysis, and detailed action plans to put these plans into action.

Table that shows the cost of Mailchimp’s four pricing plans and the top features available in each: the free plan, the Essential plan starting at $9.99 a month, the Standard plan starting at $14.99 a month, and the Premium plan starting at $299 a month.

As Phil Strazzulla, founder of SelectSoftware , told us with regard to his top tip for how to write a business plan: The most important part of any business plan is listing the key hypothesis that need to be proven for the new venture to work, as well as the tests that will be run to prove or disprove these hypotheses.” Therefore, as your business progresses and can test your sales and marketing hypothesis and as you learn more, you can come back to this section and change or adjust information as necessary.

Non-profit, as well as government agency business plans tend to focus on the “organizational mission” which is the basis for their governmental status or their non-profit, tax-exempt status, respectively—although non-profits may also focus on optimizing revenue.

A business plan needs costs as well as sales, and will show profit as well as revenue and gross margin, but the principle is the same: plan the detailed numbers and values of what the business performance will be, and what inputs are required to achieve it.