Looking for actual business plans for inspiration? It lays out how you plan to accomplish your objectives, including timelines to achieve intermediate goals, and what the eventual full implementation date will be. Simplistically, this section should be a step-by-step account of exactly what you are going to do, who is going to do it, how much each step will cost, and when it will be completed.

If you’re applying for a loan or looking for investors, a business plan shows you’re prepared and have fully vetted your business idea, says Craig Allen, a financial advisor who teaches business plan writing classes at Southern New Hampshire University.

Maintaining focus on the specialized market that you plan to serve is another imperative factor as you define and describe your business and how you plan to proceed with your plan-which is precisely what you will do with your developed business plan.

In this section, you’ll want to provide a summary of your overall marketing strategy and details on how you plan to implement it. Present it as a kind of executive summary by writing a couple of paragraphs that give a synopsis about your overall approach.

Even if you have an excellent infrastructure and business partners, and you have a huge pipeline of clients that you obtained through marketing, all will be for not if your proposals do not provide your clients with the necessary services they need at a fair price.