As a manager, one of the foremost concerns to an organization is developing and exploiting business opportunities that are presented to you and your company. Business development executives occupy senior roles at their organisations, they typically work according to their own initiative and have few superiors to answer to. In most companies, if the executive can deliver new clients and high sales volumes consistently, their day-to-day methods and schedules will be left largely up to them.

Instead, have your salespeople spend a part of their time doing sales canvassing or contacting with cold calls or emails people that don’t know your brand When they master this process, they can also uncover insights about why your business didn’t manage to be recognized among valuable segments of the market as well.

Today, the applications of business development and the business developer or marketer tasks across industries and countries, cover everything from IT-programmers, specialized engineers, advanced marketing or key account management activities, and sales and relations development for current and prospective customers.

When hiring a business development or sales rep, look for people that view their role as partnering with prospects to make sure there’s a mutual win-win in each potential deal—ensuring that the customer has a genuine need for the product and that they’re actually a fit for your ideal customer persona of people and companies you want to serve in the first place.

He will be able to learn about as many disciplines needed to have a deep understanding of the industry that will drive the company’s growth For instance, if you think of a business developer in the digital marketing world, he’ll probably be someone that understands SEM, SEO, funnel optimization, content marketing , sales and all the other channels available to grow a business.