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What’s the difference between business development and sales? Understanding the ideal customer: In addition to having an understanding of your company’s products and services, business development representatives need to have a high-level understanding of their ideal customer, what market segments they operate in, and who is in your company’s current customer base.
During this phase, the business require infusion of additional capital to buy capital equipment to increase production (for manufacturing businesses), to establish additional service network (for service providers) or procure more goods for trade (for trading businesses).
A particular interest will be taken into how business development activities …