Business card is an easy marketing tool which is used to present business details about an individual or the company. Firstly they allow you to make a good impression when introduced to a new prospect by showing that you are professional and offering basic details about what you do. Secondly, they act as a kind of mobile advertisement that is out there to remind the recipient about your services and contact details if they may need them and to possibly be passed on to others.

A business card typically includes the giver’s name, company or business affiliation (usually with a logo ) and contact information such as street addresses , telephone number (s), fax number, e-mail addresses and website Before the advent of electronic communication business cards might also include telex details.

You can encounter a potential lead or contact at any time – tradeshows, industry conferences, happy hour, airport lounges – and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection.

Another aspect to keep in mind while going for business cards full color mode is the frequency with which your client is likely to use it. If he is going to look at your business card every time he contacts you, then you can go in for full color cards.

Before printing your card, certain aspects are taken care of. The professionals, who are going to print the card, need to understand the requirement of the client before printing the business cards. Chances are an odd-sized business card will end up in the trash.