Human beings have a long established tradition of bartering and trading goods, one in exchange for the other. When you have your audience and niche market defined, then through the advertising you run, the online blog that you write, and the podcasts and videos you create, you can be clear in whatever content you choose to put out and who you are communicating to with all of it.

You don’t need a multi-page website that’s complicated to build and time-consuming to manage, all you need to start building an audience is a simple one-page website that introduces who you are, what you do, and why people should stay connected with you.

Another great thing about WordPress is that it can be easily customized with plugins, that can pretty much do anything to your site and make it exactly how you want it. You might want just a simple small business website or a complex e-com site with hundreds of products.

We evaluated the data from 150,000 businesses that use Mailchimp and determined that although tools like abandoned cart, product follow-up, and category follow-up automations are the most effective for selling more stuff, there are others that work better for boosting customer loyalty or re-engaging customers.

You can get people to try it, you can ask for their opinion, you can improve on it, you can solve problems and answer questions… this very intimate level of community interaction can teach you a lot about not only the process of creating your product, but also the process of marketing that product to your target customers.