A strong business proposal is a top opportunity to win new business. Pictures or designs will help keep potential clients engaged while adding value to your proposition. So, we cannot overemphasize it enough: Sell the outcomes—maybe your service helped a previous client get a certain amount of conversions, or perhaps it saved them time.

If you have taken the time to put together a well-structured proposal with facts and figures and a defined plan it will go a long way in creating a positive impression of your work ethic. Some businesses are great at creating business proposals, and they win contract after contract.

Unsolicited business proposals should serve as an introduction to your product or service and aim to convince your potential client that they should be using your service. A business plan will include information about your products or services, your market analysis, and your financing needs.

If the prospect sought your company out, this should include the information they provided to you about their needs. An estimate ensures that you don’t overwhelm existing clients with too much detail and shoot yourself in the foot by excluding information that’s critical to project success.

With comprehensive and well-written offer letters you can expand your customer base and generate revenue for your company. But to actually land a contract or pitch a project, especially a big one, you will need to write a business proposal explaining how your operations can benefit the client or your company.