If you ask a group of people what they think business development is, you would most likely get a few different answers. Many business that do not have the internal man power and capabilities to identify, engage, and do the business deals necessary for growth can benefit from a consultant or consulting firm that has access to the business decision makers or the experience necessary to reach out to companies and develop the relationships required to put together a great business deal.

We touched on this briefly in the context of rapidly building expertise within your sales organization as a result of separating business development and sales, but it’s worth highlighting the productivity gains your team will experience at the individual level too.

Thus, before the marketing department creates any automation you need them to coordinate as much as possible with sales team to make sure the automation process leverages on customer insights that only the sales force, which is in touch with the customer base on a daily basis – has at its disposal.

Whether the job is in television, tech or digital media, a business development director is responsible for driving a company’s business and increasing its revenue, identifying and developing new business opportunities and building and expanding the presence of the company and its brands.

Thus, starting from the best practices for your sales team is the first step toward building a profitable business Of course, once you have mastered those the time is right to start experimenting with new sales strategies that none out there is doing.