The great Mark Cuban once said, Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. As we’ve seen several years in a row now, proposals that get sent out more quickly have higher conversion rates You may think of it as an act of desperation, but the sooner you send out a proposal after a meeting with a client, the higher the chances of it being signed.

Whether you are describing a catering service, pitching a food service (deli) to be installed within another company, buying or selling a food franchise or food vending business, requesting that a grocery store of specialty store chain carry your food product, or even asking for funding to start up or expand a restaurant, the proposal structure will be similar.

The readers will review the proposal with caution because they may have limited supplies and if your idea does not seem well thought out or effective, they will not consider it. If your business proposal is competing against others, the readers will need to consider each one in order to pick the best.

Unsolicited proposals can be a little more difficult to write because you don’t have any information to go on. Unsolicited proposals also need to be far more persuasive, which means it’s up to you to do your research on whoever you’re targeting and demonstrate to them how you can add value to their business.

You’ll add pages with titles like Safety, Security, Services Provided, Benefits, Products, Price List, Services Cost Summary, Warranty, Guarantee and so forth; include all the topics you need to describe exactly what you intend to provide and how much it will cost.