Businesses are the ones that keep you on the go whether it is a big business or a small one. Until a company unites a disciplined process of personal accountability that ensures the employees are consistently executing the strategic plan, the plan will continue to languish and die on the vine only to be replanted with another and another and another.
For example, if you post content about how to learn to drive a semi-truck, and you track visitors with pixels, you can then market truck driving certification to people who have already shown an interest in that already because they visited that specific page.
This business owner did 2 important things with me: (a) by mentioning a well known company, Nordstrom, and aligning his store with their name, he made his store philosophy immediately recognizable, likable and sellable (b) next rather than be offended at my questioning he took the time and effort to explain what his business strategy was and why.
This generic strategy enables the online entertainment company’s business model’s competitiveness based on low costs and the corresponding ability to sell at affordable prices, without necessarily being a best-cost provider. While every employee, partner, and stakeholder of the company focus on fulfilling a single business objective, their activities are defined by various business strategies according to their level in the organisation.
So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business. Just as sobering as the shift of profit pools to customers is the fact that when scale and network effects dominate markets, economic value rises to the top.