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Motive analysis focuses on such issues as destination choice and loyalty, whereas in-destination habits tends to trace visitor movements without sufficient investigation into motives. This examine examined the link between motive and behaviour in Bali. Differences have been noted in intensity of behaviour within the vast majority of the preferred actions undertaken or attractions visited.
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- Purpose The objective of this paper is to contribute to international tourism market segmentation research by proposing a comprehensive framework that examines behavioral,