The Kansas Small Business Development Center
The Business Development Strategy is used to underpin your main Business Plan and essentially it sets out a standard approach for developing new opportunities, either from within existing accounts or by proactively targeting brand new potential accounts and then working to close them. The definition of business development is generating qualified new leads. Be responsible for driving processes for business development with solution architects and executives and be responsible for creating winning strategies and maintaining quality relationships.
To achieve this, they need to find potential new customers, present to them, ultimately convert them into clients, and continue to grow business in the future. Market development involves selling more of your service or product to repeat customers. However, your business development reps and sales reps do need to be on the same page about who your ideal customers are—their characteristics, qualities and the kinds of problems your offering can best help …