Border Business Development
Business development is one of the functions that every company, from inception to exit, performs at one time or another. 2. High Probability Potential Clients: targeting 3-5 specific companies which meet the core criteria for being a good client ( in terms of their size, sector, location, leadership, cultural fit, etc.) and where they have the relationships already in place to stand a good chance of winning work.
An effective business development approach is to encompass several major steps in the evaluating process including: your identification of the opportunity; what are your committed resources; the actual development of your business proposal; market evaluation; competition; and your time restraints.
As always, a firm’s brand needs to be strongly defined and integrated throughout all mediums so that when business development efforts have successfully connected clients to an attorney or firm, when that client visits a firm’s website, sees a ad, or likes …