Order online in Dubai and enjoy quick supply, to your doorstep. Purpose-The purpose of this paper is to research fashion user-generated social stimulus in online shopping environments. Research questions concerning customers’ perceptions, experiences and potential buying outcomes are addressed. Theoretical background-Environments can affect consumers’ emotional states and shopping behaviour within the Stimulus-Organism-Response theory (Donovan and … This paper presents a critical evaluate of online environmental psychology articles based mostly on the stimulus-organism-response paradigm.

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