Whether you are seeking funding from an investor or looking to secure a contract for your company, a business proposal is a MUST HAVE instrument. In such a letter, a marketer can introduce why and how should a prospective client select the organization as well as its offer. The document will clarify how your services can best resolve the client’s problems. Writing a business proposal requires that you convincingly articulate your understanding of the potential client’s problem, as well as the reasons your company is the best choice.

The team section of proposals can sometimes be neglected. Now you understand the basic structure for a proposal: Introduction, Client-Centered Section, Description of Proposed Services section, and Manufacturer-Centered section. Before writing the proposal, think about the project.

If this is your first time writing one, don’t expect to win over a customer the first time around. It’s a pitch by a business or individual to complete a specific job or project, to supply a service, or, in some instances, to be the vendor of a certain product.

It may be a chance to cross-sell your clients, or at least plant the seed in their minds of your range of abilities. Angelique says that this letter can be sent via email, paired with an attached business proposal. We often recommend sending them in the form of a slide deck (using this Business Proposal Template as a guide), which allows you to craft a much better story around why your business or product is the best option in the market.

I stressed that this statement must be provided in writing in advance to give the Chinese side time to think about the deal and prepare its response. A business proposal letter can be sent on a speculative basis. For a less formal but still complex proposal, it’s more often called a Client Summary.