An effective proposal is the one that is able to fulfill a prospective client’s requirements in the best possible manner. This section should include any pertinent information about potential shifts in consumer needs and demands, educated opinions about projected growth, the anticipation of trends or economic cycles, and overall product and service performance in the present and future.

Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.

The Title Page is just what it sounds like: the name of your specific proposal (for example, “Proposed Catering Plan for Your Awards Banquet”, “Proposal to Place Food Vending Machines in Community College Buildings” or “Business Plan Funding for Hot Stuff Bakery”).

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This section is the lengthiest in the whole business plan, because it includes expenses for launching the business and where you’ll source this capital; three-year balance sheet projections; your calculated breakeven point; 12-month profit and loss, and cash projections.